FRODENO GOING MENTAL
March 16, 2026
Brad Stulberg
“Be yourself and go all the way.” B. Stulberg
BRAD STULBERG GOING MENTAL
This is one I’d been looking forward to for a while.

In this episode, I sit down with Brad Stulberg — bestselling author, performance coach and one of the clearest thinkers I’ve come across when it comes to excellence, identity and what it means to build a meaningful life.

Brad is the author of books including Peak Performance and The Practice of Groundedness, and his latest work explores a question that sits right at the heart of this podcast: what does excellence actually require — and what does it cost?

We talk about identity, obsession, transition, youth sport, ambition and the strange tension between being just crazy enough to go all in — without going so far that you blow yourself up.

What I found fascinating is that Brad doesn’t romanticise excellence. He makes the case that high performers do have to be a little bit obsessive, a little bit unbalanced, a little bit unreasonable. But they also need enough awareness to not lose themselves in the process.

One idea in particular stayed with me: the identity house. The notion that if all of who you are lives in one room, that room eventually becomes far too fragile. But if there are other rooms — family, craft, community, purpose — then when one part catches fire, not everything goes with it.

We also get into transition. What happens when the thing that defined you no longer does. How much of yourself is transferable. And whether excellence is the result itself — or the process of pursuing something with complete conviction.

And that’s really only the beginning.

It’s one of those conversations that doesn’t shout. It just keeps unfolding. And if you’ve ever wrestled with ambition, obsession, retirement, reinvention or simply the question of what a good life looks like, there will be something in here for you.

You can listen to the full episode now on all major podcast platforms.

Jan.
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