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The Arrival Fallacy

Aug 1, 2025

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6 min read

The Arrival Fallacy

Why the Finish Line Isn't the Point.

Jan Frodeno
Jan Frodeno
The Beauty of a Goal

Jul 25, 2025

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5 min read

The Beauty of a Goal

and why it ́s worth setting one.

Jan Frodeno
Jan Frodeno
The Paradox of Performance: Ferocity + Fluidity

Jul 18, 2025

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5 min read

The Paradox of Performance: Ferocity + Fluidity

When the starting gun goes, what separates the fastest from the rest?

Jan Frodeno
Jan Frodeno
The Non-Negotiable

Jul 11, 2025

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5 min read

The Non-Negotiable

Why I Train Without a Race in Sight...

Jan Frodeno
Jan Frodeno
The Myth of consistency

Jul 4, 2025

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6 min read

The Myth of consistency

Or: Why You're Getting This Late...

Jan Frodeno
Jan Frodeno
The Art of Seeding Ideas: Lessons from Tuscan Gravel

Jun 27, 2025

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6 min read

The Art of Seeding Ideas: Lessons from Tuscan Gravel

When entrepreneurship meets the hills of Tuscany...

Jan Frodeno
Jan Frodeno
The Athlete's Cafe Dream: From Espresso Fantasy to Reality

Jun 20, 2025

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4 min read

The Athlete's Cafe Dream: From Espresso Fantasy to Reality

The reality behind our dreams of owning a cafe......

Jan Frodeno
Jan Frodeno
Training in Summer Heat: The Panic is Real

Jun 13, 2025

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4 min read

Training in Summer Heat: The Panic is Real

How all my fitness left me from one day to the next...

Jan Frodeno
Jan Frodeno
The Art of Being Broken: An Athlete's Guide to Injury

Jun 6, 2025

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5 min read

The Art of Being Broken: An Athlete's Guide to Injury

When your body writes checks your ego can't cash...

Jan Frodeno
Jan Frodeno
Starting Over: Learning Beyond Athletic Identity

May 30, 2025

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5 min read

Starting Over: Learning Beyond Athletic Identity

From finish lines to new start lines...

Jan Frodeno
Jan Frodeno
The story behind Ryzon

May 23, 2025

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7 min read

The story behind Ryzon

Part 2 of What I learned at Harvard Business School...

Jan Frodeno
Jan Frodeno
The power of community

May 16, 2025

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4 min read

The power of community

From the far east to the far west.

Jan Frodeno
Jan Frodeno
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FRODENO GOING MENTAL: Raw Dispatches on Performance, Peace (of mind), and What Comes Next

FRODENO GOING MENTAL: Newsletter

Jan Frodeno, a three-time Ironman world champion and Olympic Champion writes here.


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